Random Reward Psychology

Where there is an opportunity, sooner or later there will be an opportunist. Game theory predicts that the unpredictable can be gamed and channeled to drive profits or other incentives.
For example, social media companies teamed up with behavioral psychology created the powerful doomscroll, a “randomly” chosen post with dopamine reward every once in while have hypnotized humanity altogether.
Video games, over the last 25-30 years, have turned from challenging and fun game puzzles into a dopamine trap engineered to addict exploiting random reward psychology. The same trend have happened with movies and music. There is only one movie now, it just have many skins.